Building citations is the strategy of ensuring that your brand is mentioned online via other websites with consistent citations. When search engines frequently and recently see a citation online that is unique to your business, it means your business is more credible, and they will continue to rank you for local-driven searches online.
In simple terms, citation building is a procedure of accumulating tags of your organization across the web on sites as well as local directories. Getting such citations onto reputable or relevant websites would improve your credibility for Google then increase your ranking. All of this comes together to grow your digital footprint.
It’s much like link building in regards to it takes some sustained efforts to build up good citations. And, like link building, the connections one makes in networking and partnering with other sites in the process is just as valuable as the citation itself.
Citation building is more of a necessity now than ever because it builds a local web presence for websites. In a world where about half of all Google searches got a local reference, this is a crucial strategy.
When building citations, triple-check that everything has consistent, precise information. Individuals changing up their sites with your details might get the name of your company, your contact number, or your address incorrectly, which would lead to inaccurate—thus, wasted—citations. You aren’t going to be the primary source of every one of your citations. However, you could still check on them and ensure everything’s right and up-to-date.
There are lots of different choices when in regards to citation building. You can do it manually, but who has time for all that, really? We at Citation Vault can help with citation management. We can get your brand out there in no time at all. Are you ready to grow your business? Work with us today!
What is Citation Link Building?
Building citations is crucial for any local business as it greatly increases online visibility, drive-in clients, and influences search engine rankings positively. The relevancy and quality of the citations impact positively or negatively the business’ search engine rankings. More relevant citations a business builds online influence search engine rankings to rank your business on top of SERPs. Inaccurate and inconsistent citations damage reputation, search engine rankings, and new business from online users.
Building high-quality citations from reputed and relevant business portals is important to rank for local searches. Relevancy to locality and business is the top priority when building citations. Building a lot of citations with cheap data entry labor or automated tools would only hurt local search rankings sooner or later. It is important that you build citations with consistency from reputed and relevant business portals where search engines and clients find your business.
Building citations through citation services like ours at Citation Vault will boost your credibility with Google and increase your search ranking, expanding your digital footprint. Citation link building on local business portals, business directories, Chamber of commerce, apps, and social platforms helps potential clients to discover your businesses and can also impact local search engine rankings.
Or, you can contact us, and we’ll do all this for your business since local search marketing is our specialty.
Do Citations Help SEO?
We always get asked, “do citations help SEO?” Citations are actually one of the pillars of local SEO and are often mentioned as a local optimization tactic for any business in need of a local pack boost. Citations are believed to help search engines verify the existence, legitimacy, and trustworthiness of your business. If the same details appear across many relevant and trusted websites, then Google likely has increased confidence that your business exists, is operational, and that what you say about it is true.
A citation is a mention of your business name, address, as well as phone number (NAP) on the internet. Citations could be found all over the internet, from obvious sources such as online directories and websites to social media platforms and even apps.
In practice, this means that search engines such as Google use data they have collected about your business to identify your ranking. A significant number of correct citations on high-quality platforms encourages Google to trust the data it holds about your local business. This positively impacts your local pack visibility.
We at Citation Vault have been expertly handling the building and updating of SEO citations for local businesses, agencies, and multi-location businesses for years. Our team of expert citation builders is solely committed to manually updating or cleaning up listings, so that accuracy is high and speed is unrivaled in the industry. Work with us today!
What is a Citation Listing?
If you are wondering, “what is a citation listing?” Citations are often listings in various situations on the net that involve a business name as well as a part of NAP info. Similarly, search engines utilize links to a site to create trust, which are used to build authority.
Most citation listings simply are text showing NAP details, but others allow for site links, photos, and also descriptions of the company.
While citations are often thought of as a company listing online, that is a portion of a larger directory that is actually just either of the two kinds of citations that exist. These two types are:
Structured Citations – Company listings on Yelp, SuperPages, the Yellow Pages online, and other directory sites are examples of structured citations. Most often, they contain the business name and NAP information.
Unstructured Citations – Unstructured citations are mentions of a business and possibly portions of its NAP information appearing on blogs, event sites, government sites, job sites, and newspaper or magazine sites.
While these mentions may not have full NAP information or a link, they can still be a powerful tool for building authority with search engines.
When building citations, accuracy is extremely important. As local digital marketers, we have seen new clients come in with some drastic issues affecting their SEO due to previously built citations. The problems created by inaccurate citations can wreak havoc on authority and rankings.
The search engines will recognize multiple listings with inconsistent information and penalize the business’s online rankings.
You want your business information to be accurate across the web as it signals Google that you are who you say you are. We at Citation Vault can make that happen. Reach out to us today!
How Many Citations is Good for SEO?
Across all niches and industries, local businesses ranked 1-10 in Google Local have an average of 81 citations. Nonetheless, it’s still no surprise to see that some industries tend to have more citations.
For instance, the hospitatility niche has the highest number of citations, followed by medical and health-related businesses.
Restaurants, bars, and hotels rely greatly on listing sites when promoting their businesses. There’s many specialist business listing sites out there for the hospitality niche, and it’s vital to be accessible and visible in every place that your clents and customers are actively searching.
Medical-related businesses likewise have a high number of citations. The average dentistry business has 107 citations, medical practices have 101, and senior living services have 94.
It’s no wonder these are so high: if a consumer wants to be able to trust a business with their health, they need to be sure they’ve done their research.
At the other end of the scale are photography businesses, which have an average of just 34 citations.
However, there’s no magic formula to know how many citations you need to rank in local SEO results. The best benchmark you can set is against your local competitors. If other providers have a presence on a site, you need to make sure you’re competing in the right places.
We at Citation Vault create 300 local citations, individual unique business descriptions, custom URL structures for the most relevant backlinks, embedded Google My Business Maps, links to your social media accounts.
Simply fill out a form with your business information, and our efficient platform at Citation Vault will handle everything, deploying up to 300 local citations on our network in less than three minutes.
Our competitors’ local citations do not offer even half the features of Citation Vault. As a matter of fact, they charge the same amount of money per location and your business only appears on \ 85 local citation websites that they couldn’t even control.
However, if you want instant Local SEO results, you need to do more than a couple of regular local citations – you need Citation Vault. Work with us today!
What is a Nap Citation?
NAP stands for Name, Address, Phone Number. It is critical for businesses that want to rank well in the local organic search results because search engines take the data into account when determining which companies to show for geo-targeted searches.
What could businesses do with their NAP to enhance their local search rankings?
For starters, make sure that your NAP is correct – both on your website as well as on other sites throughout the web. Local SEO experts believe that Google and the other search engines cross-reference your NAP information across a variety of websites as a validation that you are a legitimate business. For example, it’s incredibly unlikely that a “made for SEO spam site” (i.e., not a real business) is going to have a physical address listed on their website, let alone consistent NAP information on sites ranging from local directories and Yelp to the Internet Yellow Pages. The more “local citations” you can build up with consistent NAP information, the better.
Where should you enter your NAP?
In terms of local citations, it may be worth listing your business on any reputable directory – especially local directories and/or industry-specific directories. InfoUSA, local chambers of commerce, the BBB, Yelp, Citysearch.com, IYP sites (painful, but probably worth a shot), 411.com, merchantcircle.com, foursquare.com, etc.
Google values consistency in your citation listings. When all your listings consistently and accurately say the same thing, Google could confidently show your contact details to customers on applicable queries. When the search engines find discrepancies in the listings, then it’s not sure of the accuracy of the information. Since incorrect information can lead to a poor user experience, differences in NAP between your listings can cause lower rankings.
Your business’s NAP data—together with the consistency of these NAP citation listings online—is an integral factor in both your business’s SEO and search engine ranking. Thankfully, NAP consistency is only a step away with Citation Vault on your side!
What is Local Citation?
A local citation is an online mention of the name, address, and contact details of a local business. These citations could be displayed on local business directories, on social platforms, and on websites and apps. Citations help customers to discover local businesses and could likewise impact local search engine rankings. Specifically, having the accurate basic citations could help you rank accurately on Google Maps. Local businesses can actively manage many citations to ensure data accuracy.
Local citations are a huge part of many search engines’ algorithm.
They indicate that your business is reputable and trustworthy enough for people to talk about it on the internet, and they help search engines know where you are located, what your services are, what you do, and more. These local citations then influence your site’s SEO capabilities.
If you have many local citations, it’s easier for search engines like Google to know accurate and relevant information about your business. However, if you don’t have any, then Google probably does not know much about your business.
Building local citations could set you way ahead of your competitors that do not have them. So if you want to have an edge over your competition — or just make it easier for clients and customers to find you — set up local citations on a few different sites.
At Citation Vault, our specialized team of local SEO experts builds citations for our clients every day. We’ve helped local businesses from all over the country earn more customers from sites like Yelp, Google, Bing, and a lot more.
If you want us to help you, we will give you the same top-notch service so you could build your company’s client base and increase revenue at the same time. Reach out to us today to start building local citations!
Citation Building Service
Local business citations help your potential customers find out about your business, and they are also one of the most important local SEO services as each local citation is used as a ranking factor by Google and the other search engines.
New local businesses benefit from being found more quickly, and an established local business will have their maps and organic rankings boosted by the link signals created on a citation building campaign.
With Citation Vault, we got your business covered when it comes to citation building service. When you work with us at Citation Vault, you get to have:
Attaining SEO Excellence for every project we work on is the motto we truly believe in and something that keeps us motivated. We optimize pages, build links, and yield desired results in all major search engines.
How to Build Citations for a Business
There are some kinds of directories: local, general, and industry-specific. Though not all of them are equally made, each one has a part to play when it comes to giving your local business SEO a boost.
These websites are where a lot of people begin when searching for a service. They are usually search engines like Bing, Yahoo, and Google My Business. While both B2B and B2C businesses benefit from all these directories, there are also some directories that specific industries find more useful.
The most essential sites carry even more weight, so prioritize having your business added to their listings.
These websites are geo-specific, just relating to your area. The best method to find them is to do a general search engine search.
When one user conducts an industry- and location-specific search such as “Plumbers Tennessee,” business listings are most likely to appear at the top of the organic search list. The first page of SERP would be dominated by websites promoting builders in their local area.
Among the three core pillars of ranking in the Google Local pack is ‘prominence.’ It is defined by positive mentions and positive online reputation across the internet.
Aside from NAP citations, a good reputation depends on good reviews. Studies show that at least 92% of consumers now read online reviews vs. 88% in 2014.
Yes, there’s definitely more to building prominence than reviews. Keep in mind that local link-building strategies or creating links to your site from other local sites would likewise increase your local SEO. Local link-building works the same way as regular link-building for generalized SEO.
You would need to:
- Build real relationships with local businesses
- Contact sites for guest posting
- Sponsor local events
- Get mentioned or featured on related blogs
What If I Do Not Have the Time?
Of course, time is gold, and creating citations could be a lot of work. Luckily, there are companies like us at Citation Vault that specialize in creating and managing business citations. Work with us today!
Local Citation Services
Not all citation builders are made equal, and we at Citation Vault will help you set the benchmark to help you get the best services available. Here are some of the things to consider when hiring a citation building company:
How much is the cost?
This might be quite an obvious question; however, you’d be shocked at the sheer number of people who’d jump into one project with no consideration for their budget. Prior to agreeing to pay any work done, make sure you’ve got a clear cost estimate as well as understand exactly what it is you’re paying to get done. We at Citation Vault offer upfront, cost-effective prices to help you grow your business.
How does one indicate what listings should be used?
Search for the answer that’s got some depth with it. You wouldn’t want the local citation builder of yours to shrug then say he utilizes the plain ones. We utilize quantitative information, specialists in search engine optimization, as well as Internet marketing geniuses to back the choice of our selection.
If you have any questions about how we create your listings, our experts will be happy to guide you through the entire process. This is indicative of how well we know the business industry.
How is my information submitted to the directory?
There are multiple ways to present your business details. A lot of citation builders utilize data feeds or even software submissions in order to submit your info. While this is easier for them, it means your citation listings might not get the clicks they otherwise would. It likewise increases the probability that some of your information was submitted incorrectly. We take pride in our meticulous submission process, which provides our customers with consistent and strong listings across directories.
At Citation Vault, we’re happy to ensure that the listings are optimized for search engine results. Work with us today!
Citation Building Tools
When it comes to local search, the ultimate goal is to secure a spot on Google’s Local 3-Pack. This is a list of the top three results that appear in local searches, ranked by relevance, distance, and prominence.
In order to provide Google with all the information it requires to rank your location favorably, there are seven key elements that go towards a holistic SEO strategy. Citations are one of them.
Citations are one of the top seven elements that Google requires to rank a location.
Why Must Citations Be Maintained?
A citation doesn’t work in isolation. The Local Search Ecosystem shows the information flow between search engines, data aggregators, directories, review sites, social platforms, and GPS mapping solutions.
Many citations are created from directories partnering with other sources, like data aggregators, so it’s essential that businesses not only claim and submit to directories but monitor and maintain their listings.
A regular audit is important to identify duplicate listings, optimize and update existing citations and highlight any new citations. Managing multiple locations across multiple citations is incredibly time-consuming and prone to human error.
We at Citation Vault can help keep your citation building consistent by sending and updating your business information to different online platforms independently. We can even help identify the relevant platforms for local citations in your market and take into account directory-specific requirements, such as the best way to format phone numbers. Are you ready to grow your business? Reach out to us today!
At Citation Vault, our local citations submission service submits your business listing to the best PR local directories. By manual submission of your company listing, our in-house group of experts supply your brand with improved traffic, increased trust, reputable backlinks, improved PR, as well as SERP boosts.
Why Do You Need Us?
It’s a possibility to manually create citations for your very own business with no assistance from an expert service. However, we don’t recommend it. Submission is not only a time-consuming procedure, but it is a procedure that must have an understanding of what are the local directories that are the best authority directories as well as which possess the most influence among your business’s ranking. There’s also the significance of HOW you present to local citations. If done incorrectly, all the time, as well as effort that was put into presenting your business onto local directories, would be wasted, just a simple error, and your company goes unlisted.
How About Automatic Submission to the Local Directories?
Sure, you can save yourself all the time and invest in an automatic submission program to have your company listed in numerous local directories just with the press of a single button, but you mustn’t.
An issue with this kind of presentation is that with no manual review, you’ve got no idea about the state of the directory you’re presenting your website to. Submitting one’s site to junk directories lumps their URL in along with a million other different sites that are seen by search engines as link farms. Utilizing an expert citation building service like us at Citation Vault, however, indicates that we give your URL to the top caliber directories only. Let’s work together! Contact us today!